GROWING UP DIGITAL: The Rise of the Net Generation by Don Tapscott is an examination of the first generation to be bathed in bits since birth. These 88 million children of the baby boomers in the U.S and Canada are combining demographic muscle and digital mastery to become a force for social transformation.

In a nutshell, because of their access to the digitial media these young people learn, work, think, shop and create differently than their parents.

There is no issue more important to parents, teachers, policy makers, marketers and social activists than understanding this new generation.

All of the issues and summaries on this site come from Growing Up Digital, published by McGraw-Hill Inc. If your neighborhood bookstore or library needs to order copies, they will want the following information: